Be-Hookd

OUR WORK

JW Anderson - HARRY STYLES CARDIGAN MOMENT

Jw Anderson brought on Be-Hookd to work across their digital strategy for the AW20 Men's show in Paris. Be-Hookd utilised the full repertoire of Be-Hookd products to support the event.

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Tom Walker

Be-Hookd was challenged with strategising the social media rollout, working closely with Relentless Records and Covert Talent. The goal was to garner more votes than Jorja Smith, Mabel, Idles, and Ella Mai.

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The Script

After 2 years out of campaign, The Script returned with their 5th studio album. Be-Hookd kept #TheScriptFamily active whilst the band were inactive.

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Take Me Out

Freemantle Media enlisted Be-Hookd to run social strategy and content creation for Take Me Out Series 9 and following that Series 10, Anniversary Special, Golden Girls Special.

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Patrice Evra

Patrice Evra was looking for an agency to diversify his content output and amplify its awareness to new audiences in order to create meaningful cultural impact for his own brand as well as his ‘I Love This Game’ clothing business.

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Hipgnosis Songs

Following Miley Cyrus’ cover of Blondie’s classic ‘Heart of Glass’ and Cedric Gregory’s remix of Chic’s ‘Everybody Dance’, both songs have seen a supercharged presence and a new lease of life amongst the Gen-Z audience, most notably on TikTok.

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YEИDRY

Be-Hookd worked directly with Yendry to refine her positioning as an artist, instigate fan engagement mechanics to build long-term advocacy, and build a Spotify strategy that secured top spots in Spain, Italy and LATAM and led to Becky G discovering Yendry’s music.

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Andrew Lloyd Webber

Over the course of lockdown, Be-Hookd noticed a large appetite for organic content from Andrew, and established a trusting relationship with Andrew. In this time, the team launched Andrew’s TikTok page, building up the profile’s following through asking for duets and singalongs to his accompaniments.

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The Wombats

Long-term clients, The Wombats reached out to Be-Hookd after discovering that an unofficial sound featuring their 2007 track ‘Kill The Director’ had gone viral on TikTok with over 1.6M videos using it.

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King Games

The project aim was to expose the new game, Farm Heroes Super Saga, to a wider audience, whilst giving the game a ‘seal of approval’ via celebrity social endorsements.

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Kano

Our mission statement for Hoodies All Summer was to deliver a campaign that represents the themes, cultural importance and quality of the record, while staying true to Kano’s commitment to artistry and integrity.

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Twitter

Twitter enlisted Be-Hookd to strategise and run their #KeepDancing Campaign, tasked to encourage people to share dancing GIFs and get #KeepDancing trending in the UK for as long as possible.

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WomenInFootball

After two successive wins for World Cup 2018 and Premier League 18/19 , Twitter engaged the Be-Hookd team to kick a campaign into the back of the net for the Women's Word Cup in 2019.

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Nina Nesbitt

As part of the album, as well as single campaign , BE-HOOKD wrote, filmed and edited a six part series to promote Nina’s new single ‘Loyal To Me’ based around a fun content piece called the ‘Loyal Tea Hour’.

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